Online Marketing

Online Marketing

Warm Thoughts has been building best-in-class websites for the retail energy industry for more than a decade.

Currently managing more than 75 websites for fuel and related businesses across the country, our depth of knowledge and leading-edge online marketing practices are superior throughout the industry.

“By all measures, our anti-conversion campaign is a success. The opportunity to get our message in front of homeowners considering switching fuels is critical to our strategy of retaining oil customers across New Jersey. ConvertFromOilToGas.com has exceeded our expectations. Through multiple online marketing strategies we have generated nearly 50,000 visits in the past 12 months. This has proven to be one of the most cost-effective ways of reaching our target audience.”
—Eric DeGesero, Executive Director, Fuel Merchants Association of New Jersey

“Our website has been fantastic for us. Through Warm Thoughts, we can pull together our site, our online marketing and our social media platforms all under one roof. With the Internet, you have to stay on the cutting edge, and Warm Thoughts helps us do that.”
—Bill Overbaugh, Owner, Ehrhart Energy, Trumansburg, NY

“For a company like Paraco, it’s important that our website has synergy with all of our marketing efforts. Working with Warm Thoughts has been great. They’re creative, they understand our business and we trust the guidance and direction they give us on issues that are important to our business.”
—Mike Gioffre, President and CMO, Paraco Gas, Charlotte, NC

“Awesome! Fantastic! Superb! There are not enough great things to say about your (social media) work !!”
—Judy Michelson, Director of Marketing and Information Technology, Broward Factory Service, Hollywood, FL

“The experience of building our website was so good that I recommended Warm Thoughts to the electric side of our business when they were looking to redesign the corporate site.”
—Jeff Ruffner, General Manager, EnergyUnited Propane, Statesville, NC

Think Twice

The Think Twice online marketing campaign was developed for the Fuel Merchants Association of New Jersey. Designed to “enter the conversation” of heating oil consumers who are considering converting to natural gas, the website has generated more than 100,000 visits with above-industry-standard time spent on page and pages viewed metrics. The site focuses on presenting simple data in an objective manner in order to hold a credible position in the mind of the homeowner.

Propane North Carolina

The Propane North Carolina website was created to meet the water heater sales objectives of the North Carolina Propane Education and Research Foundation. Designed to generate more planned replacements rather than emergency replacements, to combat the forces that conspire to lead propane homeowners to convert to electric water heaters, and to educate the public about tankless water heaters, the site generated over 1,000 visits in the first 30 days of its launch with 75 rebate coupons downloaded. Plans now exist to expand the site to include information about propane backup heat systems for owners of electric heat pumps.

Associated with the website is the Facebook page page among other social media sites such as Pinterest and Twitter.

To learn more about online marketing at Warm Thoughts, please contact Ben Gutkin.



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